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General Advertising Auction at Thruxton Race Circuit

General Advertising Auction at Thruxton Race Circuit

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Lot 183: Player's Navy Cut Enamel Advertising Sign

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This auction ended on 19 March 2026.

Start price: £120

Estimated price: £200 - £400

Buyer's Premium: 16%

Sold for: £240

Mid-20th-century porcelain enamel sign for John Player and Sons features the iconic “Hero” sailor logo framed by a lifebelt. The rectangular design showcases bold red “Tobacco and Cigarettes” lettering and a stylized “Beautifully Cool and Sweet Smoking” slogan within a dark green frame.