Lot 52: Vintage Ex-Lax Porcelain Enamel Advertising Thermometer Sign

A single vintage advertising sign constructed of porcelain enamel, featuring a vertically oriented, rectangular format. The sign has a glossy black field with text rendered in white and yellow. The text promotes the product, reading: “for Constipation EX-LAX BRAND The safe chocolate Laxative Keep Regular with EX-LAX Laxative Prescriptions Drugs Toilet Articles.” Mounted centrally is a circular, metal-rimmed thermometer dial, labeled “Roto-Therm Thermometer” and marked in Fahrenheit. The dial face features the “EX-LAX” brand name printed in red. This type of advertising sign is typically associated with pharmaceutical and drugstore promotions from the mid-20th century.