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AP saleroom

Stuart S

Lot 5: A Collection of 33 Vintage British Commercial Advertising Ephemera and Enamel Signs

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This auction ended on 12 February 2026.

Buyer's Premium: 16%

A comprehensive collection of 33 pieces of vintage British commercial advertising ephemera, presented within a simulated retail display setting featuring a gray integrated cabinet and wall mounting. The collection spans early to mid-20th-century branding, primarily consisting of vitreous enamel signs, packaged cardboard goods, and glass bottles. The wall display includes five large enamel panels advertising products such as DARTNELL’S GINGER BEER (featuring a detailed bottled drink graphic and PRIZE MEDAL text), BROOKES MINERAL WATERS (Hastings Bexhill), T. FOORDS MINERAL WATERS, OXO CUBE, and BLUE CROSS DELICIOUS TEA. The central DARTNELL’S panel also includes advertising text for RINSO and FRY’S CHOCOLATE. The integrated cabinet structure houses 28 additional items, including a large COLMAN’S S.F. MUSTARD enamel sign at the base. Other items include packaged goods such as SUNLIGHT SOAP, PERSIL, OXYDOL, MELROSES TEA, and various bottles, including HP SAUCE and mineral waters. The items collectively feature bold, high-contrast period typography typical of British commercial signage.