Lot 15: Vintage Horlick's Malted Milk Advertising Sign

This is a single vintage advertising sign, likely constructed of painted tin or vitreous enamel on metal. The sign features a bright blue background field framed by a thick yellow border. The central graphic depicts a stylized white canister of Horlick’s product. Inscriptions include the main product identification HORLICK’S THE ORIGINAL MALTED MILK and details regarding its use FOR INFANTS, INVALIDS AGED AND TRAVELLERS. Further text specifies the preparation method: AN IDEAL FOOD. A DELICIOUS DRINK. Prepared by Dissolving in Water only NO COOKING OR MILK REQUIRED. The manufacturer is identified as HORLICK’S MALTED MILK CO. LTD with LABORATORIES AND OFFICES SLOUGH, BUCKS, ENGLAND. The sign carries the slogan UNTOUCHED BY HAND.